he Media Buyer is a key executor within EMF Media’s growth engine, responsible for managing, optimising, and scaling paid advertising campaigns across platforms like Meta, TikTok, Google, YouTube, and Snapchat.
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This role requires a sharp analytical mindset, strong technical capabilities in media buying, and a deep understanding of audience segmentation and campaign optimisation. You will work closely with Performance Managers, Creative Strategists, and Data Analysts to drive results through smart execution, strategic testing, and constant iteration.

1. Paid Media Campaign Execution & Optimisation

Build, launch, and optimise paid campaigns with precision and performance at the core.

• Launch and manage full-funnel paid campaigns across Meta, TikTok, YouTube, and emerging channels.

• Implement structured A/B testing frameworks to improve CTR, CVR, and ROAS.

• Ensure campaign structure is optimised for scaling and budget control.

• Collaborate with Creative Strategists to align ads with platform best practices and messaging angles.

• Apply dynamic bidding strategies, audience segmentation, and pacing techniques for budget efficiency.

2. Data-Driven Performance Analysis & Reporting

Let the data guide every decision and iteration.

• Track key KPIs: ROAS, CPA, CAC, CTR, AOV, CVR, and more.

• Monitor performance daily and adjust bids, budgets, and creatives in real time.

• Create weekly performance reports with insights and actionable recommendations.

• Use UTM tracking, Google Analytics, and ad platform insights to understand funnel dynamics.

• Conduct multi-touch attribution analysis to assess media impact across the buyer journey.

3. Audience Targeting & Segmentation

Ensure the right message hits the right user at the right time.

• Build and optimise high-performing segments: lookalikes, behavioural, retargeting, interest-based.

• Implement 1st party data strategies to improve personalisation and efficiency.

• Collaborate with CRM and Other marketing teams to unify targeting across paid and retention channels.

• Continuously refine audience structures based on performance signals and funnel stage.

• Monitor overlap and frequency caps to avoid fatigue and maximise reach. Find innovative ways to overcome platforms' shortcomings, such as finding new customers.

4. Budget Management & Profitability Optimisation

Scale spend responsibly while protecting unit economics.

• Manage budgets daily, weekly, and monthly across multiple client accounts.

• Maintain pacing discipline to prevent over-/under spending.

• Ensure CAC and ROAS targets are met while identifying scale opportunities.

• Collaborate with Performance Manager to ensure paid media supports overall profitability goals.

• Monitor fatigue and refresh creatives proactively to avoid performance drops.

5. Collaboration with Creative & Growth Teams

Fuel campaign success through close alignment with internal teams.

• Share performance insights with Creative Strategists and Performance Managers to inform testing roadmaps.

• Provide feedback on copy, design, and format effectiveness.

• Align campaign execution with broader growth strategies led by Performance Managers.

• Brief Copywriters, Designers, and Editors with actionable data and structured direction.

• Act as a performance advocate in all creative decisions.

6. Trend Research & Experimentation

Stay one step ahead through smart testing and continuous learning

• Keep up with ad platform changes, new formats, and algorithm updates.

• Launch experimental campaigns to test new placements, formats, and strategies.

• Analyse competitors and extract insights from market leaders.

• Use AI bidding strategies and automation tools to gain efficiency.

• Ensure all tests are documented, hypothesis-based, and results-driven.

7. Workflow Optimisation & Reporting

Operate with clarity, speed, and scalability.

• Maintain naming conventions, campaign structures, and account hygiene.

• Use UTM tagging and pixel optimisation to ensure accurate data tracking.

• Develop automated dashboards to streamline performance reporting.

• Document learnings and contribute to internal media buying playbooks.

• Work closely with Growth leads to ensure paid efforts are aligned with business KPIs.

• 2 - 4 years of hands-on experience in media buying across Meta, TikTok, Google, YouTube, and Snapchat, specifically within the eCommerce sector, is mandatory

• Strong understanding of performance marketing, funnel strategy, and paid media mechanics.

• Fluent in ad platform interfaces, tracking systems, and campaign optimisation tactics.

• Analytical thinker with deep knowledge of KPIs and attribution logic.

• Comfortable in a fast-paced environment, managing multiple accounts and budgets.

• Excellent communicator, able to translate data into actionable next steps.

• Bonus: Experience in beauty/wellness.

Join a High-Performance Team
Be part of a fast-growing and impact-driven agency, working alongside top-tier talent focused on results.

Remote & Flexible Work
Work from anywhere in France while connecting with a collaborative, high-energy team.

Career Growth & Learning
Access continuous opportunities to expand your expertise, take on new responsibilities, and accelerate your career trajectory.

Collaborative Culture
Be part of a team that values efficiency, transparency, and shared success, where everyone contributes to collective performance.

Competitive Compensation
Receive a salary that reflects your skills and experience, complemented by performance-based bonuses.

Our hiring process is designed to assess both strategic depth and operational excellence, ensuring a strong mutual fit from day one.

Initial Application

A short form to understand your background, mindset, and creative approach.

HR Interview

A 30-minute conversation focused on your career path, role expectations, and fit with our mission.

Technical Interview

A 60-minute deep dive with your future manager, including a live technical test to assess your creative frameworks, processes, and real-time decision-making.

The Sprint

A 4 week, part-time collaboration with the team you may join.
The Sprint helps both sides validate real-world collaboration before moving forward.

Leadership Interview

A final strategic discussion with the COO or CEO to ensure vision alignment and long-term fit, after the Sprint.

Offer & Onboarding

If everything aligns, we’ll extend a formal offer and begin onboarding.

Welcome to EMF Media let’s build, scale, and deliver meaningful creative performance together.